Superior Physician Segmentation and Targeting
Getting the most out of your sales force and promotion requires precision: targeting the right doctor, with the right messaging, the right promotional support, and the right rep at the right frequency. Yet traditional methods for segmentation and targeting come up short. Prescribing decile-based methods only tell you what the doctor did, not what motivated him or her. Traditional survey-based methods can identify what motivates doctors in your research sample, but are impractical for identifying and classifying physician targets in the field. To optimize performance, you need precise insight into the drivers of prescribing for physicians in your market and on your brand. That is why we created TargetAdvantage. So you can Know How.
Apply our insight into the true drivers of prescribing to your brand
At the heart of TargetAdvantage are prescribing "propensities" for over 400,000 physicians. These propensities identify how differences in product efficacy, safety, dosing, managed care coverage, pricing, promotion, sampling, and many other factors affect product choice and adoption in today's healthcare market.
TargetAdvantage is powered by our AdvantageBuilderSM database. We have systematically captured extensive attitudinal information, promotional activities, and market forces, and modeled these against actual prescribing for over 500 products in dozens of markets. The resulting prescribing propensities and predictive models uncover physician prescribing potential and promotion response.
TargetAdvantage Propensities + Brand Specific Data = Superior Segmentation and Targeting
By adding specific information on your brand to the TargetAdvantage prescribing propensities, we uncover your optimal physician segments and highest value physician targets.
Capabilities and Benefits:
Superior Segmentation
- Uncovers meaningful, actionable physician segments based on the drivers of prescribing for your brand in today's healthcare market
- Informs positioning, messaging, and promotional mix
- Provides a clear picture of each segment: optimal messaging, response to promotion, attitudes, demographics, and more
Precise Targeting
- Maximizes resource allocation and call plan effectiveness, identifying opportunities to reach new high potential physicians as well as reduce call frequency to physicians who'll maintain prescribing at lower call frequencies
- Informs optimal sales channel mix, including personal and non-personal promotion
- Provides precise insight that identifies and prioritizes targets by their prescribing potential and promotional response for your brand
Learn More
To find out more, call a TargetRx representative at 1-877-U-KnowHow or
fill out
this form and we will reply within two business days.
We offer the following additional solutions to create the optimal messaging
for each physician segment as well as to track the in-field usage and
performance of messages, marketing materials, and sales tactics.
MessageAdvantage
Optimal Personal
and Non-Personal Professional Campaign Development
FieldPerformanceAdvantage
Winning Sales & Marketing
Execution in the Field