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Maximize Prescribing Impact Of Your Professional Marketing and Messaging Campaigns.
You know what is required: develop a professional marketing campaign that will maximize prescribing of your brand. Unfortunately, most qualitative and quantitative physician research only provides data reports of what physicians state in a survey or interview. To confidently drive results, you need the clarity and insight that comes from bridging the gap between what physicians say in the market research lab and what they will actually do in the exam room. That is why we created MessageAdvantageSM. So you can Know How.
Uncovers how messaging and materials will perform when launched in-market
MessageAdvantage leverages validated models that translate stated
physician attitudes towards messages and materials into a reliable
prediction of prescribing impact. These models are built from our AdvantageBuilderSM normative
database, which has systematically captured physician attitudes on
hundreds of campaigns (messaging and materials) before they are launched
and their subsequent performance after launch (through tracking over
600,000 rep/physician interactions and resulting prescribing
changes).
By reverse-engineering rep/physician interactions, we have also identified
what makes successful campaigns such winners. The result for you is
knowledge "revealed" about how your messages and materials will actually
perform and identification of key enhancements you can make to maximize
results.
Optimize message development, details, visual aids and non-personal communications
The MessageAdvantage suite yields unique insight to develop portfolios of messages, detail aids, detail scripts and non-personal promotional pieces that are most effective at driving prescribing. Beyond the clear "external" benefit of producing reliably better results in the field, MessageAdvantage also greatly enhances the "internal" creative development process. Why? Because the built-in simplicity and rigor of the MessageAdvantage methodology provides your team with evidence-based insights that can confidently inform good decision-making.
Benefits
- Accurately predicts how your messages and materials will perform once introduced, for pipeline and inline brands
- Produces actionable improvement recommendations focused on critical drivers of prescribing
- Compares your brand's campaign to well-established industry performance norms
- Comprehensive and flexible model: Offers the power and proof of a validated approach, combined with physician verbatims and your custom questions
- Provides results in only 11-15 business days
- Provides you with a consistently reliable business case for decision-making; significant upgrade versus qualitative and traditional quantitative
- Field-ready recommendations for optimal execution
Learn More
Learn more about our solutions for
selecting the optimal portfolio of messages
Learn more about creating
detail and visual aids that will maximize prescribing
To find out more, call a TargetRx representative at 1-877-U-KnowHow or
fill out
this form and we will reply within two business days.
We offer the following additional solutions to track the in-field usage and
performance of messages, detail and visual aids, and more.
FieldPerformanceAdvantage
Winning Sales & Marketing
Execution in the Field
Learn more about how to ensure your concept will bring brand positioning and messages to life