Optimally Launch New Products, Defend Against Competitive Launches and Manage Your Pipeline.
Successfully bringing new drugs to market requires precise information and a host of critical decisions from phase 1 through launch. The team must accurately forecast sales potential, develop the best brand positioning, determine optimal clinical endpoints and allocate resources accordingly. The livelihood of many people and the financial health of the company are at stake. You only have one chance to get it right. That is why we created LaunchAdvantageSM. So you can Know How.
Validated predictive model built from over 75 launches since 2002
At the core of LaunchAdvantage is our validated predictive model. We
have surveyed physicians about their pre-launch attitudes concerning a
range of influential factors (e.g., product, promotion, patient, payor) on
over 75 recent new drug launches. We then mapped these stated attitudes and
perceptions against physicians' actual post-launch prescribing to develop a
highly accurate predictive model. We can use product profiles or survey
pre-launch "aware" physicians to help you learn what you need to know. We
know how and why a physician is going to prescribe before your drug is
launched. Now you will too.
The resulting LaunchAdvantage portfolio of services can help you properly
with:
- Launch of new drug and new indications
- Launch of competitive drugs
- Licensing and co-promotion opportunities
- Assessing pipeline drug potential
- Identifying optimal clinical endpoints
Forecasting Benefits and Capabilities
- Increased new drug forecast accuracy (the model was built to reflect today's healthcare market)
- Forecast by scenario: different clinical endpoints and profiles, formulary status, new competitors, new generics
- Clarity on source of business: physician segment, patient type, indication, competitive brand
- Understanding of market growth potential
Positioning and Messaging Benefits
- Ensures best product positioning by identifying product attributes that will maximize actual prescribing (not a physician respondent's "stated share")
- Provides clear insight into perceived strengths and weaknesses of the product and unmet needs
Promotional Decision-Making Benefits
- Informs resource allocation, sales force size, DTC
- Provides insight into competitor strategies and tactics
- Modeling "aware" physicians sheds light on how doctors are already positioning the drug in their minds, informing crucial pre-launch and post-launch decisions
Learn More
To find out more, call a TargetRx representative at 1-877-U-KnowHow or
fill out this
form and we will reply within two business days.
We offer the following additional solutions for pipeline brands:
TargetAdvantage
Superior Physician
Segmentation & Targeting
MessageAdvantage
Optimal Personal and
Non-Personal Professional Campaign Development