TargetRx Wins Eastern Technology Council's Enterprise Award for Life Sciences Growth Company of the Year
Pharmaceutical Marketing Information Services Company Honored for Significant Industry Contributions and Outstanding Business Performance
Horsham, PA - November 2, 2005 - TargetRx, a pharmaceutical marketing information services company that delivers actionable insights to improve brand performance, today announced it has been selected as the winner of the Growth Company of the Year award in the Life Sciences category of the Eastern Technology Council's Enterprise Awards.
The 13th Annual Enterprise Awards, presented by the Eastern Technology Council, honors the Greater Philadelphia region's life sciences and technology companies and their leaders for business performance excellence. TargetRx was selected as the winner from a group of three finalists in the Life Sciences Growth Company category for achieving company milestones through product innovation and strategic management decisions which ultimately led to significant revenue growth and client expansion.
"TargetRx has consistently aimed to fill a critical market need within the pharmaceutical industry by providing information that will help increase brand performance. By adhering to this vision, and combining it with innovative products, a dynamic management team, and strong client services, we have been able to make significant strides over the last few years," said Mike Luby, CEO of TargetRx. "We are extremely proud to have earned the recognition of The Eastern Technology Council for our achievements, and we remain committed to continued innovation and growth."
Over the past six years, TargetRx has developed the industry's most robust large-sample normative database that includes 150 million physician insights gathered from over 60,000 physicians across more than 30 therapeutic categories. TargetRx uses this data to develop powerful predictive models, which enable TargetRx to provide pharmaceutical companies with actionable information regarding sales and marketing initiatives to increase brand performance. TargetRx currently works with the majority of the top 30 pharmaceutical companies in the United States.
TargetRx was honored at the 13th Annual Enterprise Awards Black Tie Gala on November 1, 2005 at The Kimmel Center in Philadelphia, Pennsylvania.
About the Eastern Technology Council
The Technology Council helps its member companies make contact with each
other. Through participation in Council events, our members have the
opportunity to develop solid, profitable relationships with each other and
with area leaders. The Technology Council serves leaders of
technology-oriented companies by providing valuable contacts, capital, and
information with a broad variety of events, publications, and innovative
services. For further information, visit www.techcouncil.org.
About TargetRx
TargetRx provides pharmaceutical and biotech companies with unique insight into the true drivers of product choice and adoption for their brands, helping clients to confidently take the actions that will grow their businesses and help patients. Serving the majority of the top 30 pharmaceutical and biotech companies, TargetRx enables clients to significantly improve the launch of new products and indications, physician segmentation and targeting, creation of professional messaging and materials, and sales and marketing execution and effectiveness. All TargetRx solutions are powered by our AdvantageBuilderSM normative database and validated predictive models, created from capturing in-depth physician attitudes on the "four forces" of prescribing - product, payor, promotion and patient - on new launches, marketing campaigns and physician-rep interactions on over 500 pipeline and inline brands and modeling these attitudes against actual prescribing behavior. For more information, visit www.targetrx.com.
Media Contact:
Joe FordPhone: 215-444-8722
jford@targetrx.com