In The News

"An Ace In The Whole"
August 2009, MM&M - Medical Marketing & Media
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TargetRx Executives Weigh in on the Pfizer Acquisition of Wyeth
USAToday:
Pfizer to buy Wyeth for $68B

Pharmaceutical Executive:
Two Become One: Pfizer Acquires Wyeth

Med Ad News:
The sales and marketing perspective on the Pfizer/Wyeth deal

The Sales Force Agenda
January 2009, Med Ad News
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"The Crystal Ball"
December 2008, PharmaVOICE
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The Forgotten Sales Force
November 2008, Med Ad News
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"Prescription Predictions Get an Upgrade"
November 2008, Med Ad News
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In the News Archive

2008 News
2007 News
2006 News
2005 News

Press Releases


November 30, 2009
TargetRx Introduces New Research Capability to Increase Effectiveness of Co-Pay Card Initiatives

New Tool Analyzes Physician Behaviors and Attitudes around Co-Pay Card Programs; Provides Insights to Increase Usage and Maximize Marketing Investment

September 14, 2009

TargetRx Expands Management Team to Support Continued Growth

Industry Leaders from IMS & Verispan Join TargetRx to Field Increasing Demand for Pharma & Biotech Sales & Marketing Solutions

February 2, 2009

TargetRx's FieldPerformanceAdvantage Empowers Pharmaceutical Companies with Unique Insight to Help Maximize Sales and Marketing Effectiveness

Uncovers the Most Effective Personal Promotion Strategies and Tactics by Isolating the Impact of Promotion from Other Influencers of Prescribing

Press Release Archive

Press Releases
Archive 2005 to 2008