Corporate

TargetRx, Inc. is an emerging growth company that is revolutionizing the marketing information business for the pharmaceutical industry by redefining how pharmaceutical companies apply marketing information to their operations in order to improve their top- and bottom-line performance.

TargetRx addresses client needs in a manner that uniquely differentiates it from the competition. At the heart of the Company's product offerings is its proprietary database of "attitudinal" information, providing insight on why physicians prescribe pharmaceutical products. While many companies collect physician attitudinal information, TargetRx has developed unique metrics and has tracked them consistently across most of the major pharmaceutical markets. We capture pre-launch development information and post-launch execution information in a unified format. By leveraging the power of this database we are able to provide our clients with insight into how to maximize their position in the marketplace prior to introduction and how to maximize the impact of promotion once in the field.

By integrating its proprietary data with demographic and behavioral data sets, the Company is able to perform sophisticated analyses to determine the attitudes that predict changes in behavior. This enables TargetRx to powerfully inform clients of what is likely to happen in the marketplace in the coming period and how they can take action to accentuate or blunt a trend.