TargetRx, Inc. is an emerging growth company that is revolutionizing pharmaceutical marketing by redefining how companies apply information to improve their top- and bottom-line performance.

Lagging indicators, such as prescription data, only tell you what has happened. TargetRx provides you with leading indicators to give you actionable insight to support decisions about strategy and execution. Our information is unifying-it provides consistent metrics, with appropriate views for sales, marketing, and senior management, to ensure that everyone is operating from the same plan.

TargetRx addresses client needs in a manner that uniquely differentiates it from the competition. At the heart of the Company's product offerings is its proprietary database of "attitudinal" information, providing insight on why physicians prescribe pharmaceutical products. While many companies collect physician attitudinal information, TargetRx has developed unique metrics and has tracked them consistently across most of the major pharmaceutical markets. We capture pre-launch development information and post-launch execution information in a unified format. By leveraging the power of this database we are able to provide our clients with insight into how to maximize their position in the marketplace prior to introduction and how to maximize the impact of promotion once in the field.

By integrating its proprietary data with demographic and behavioral data sets, the Company is able to perform sophisticated analysis to calibrate attitudes as predictors of changes in behavior. This enables TargetRx to powerfully tell clients what is likely to happen in the marketplace in the coming period and how they can take action to accentuate or blunt a trend.

While many data offerings exist to meet client's needs, TargetRx's solutions synthesize the data into a common language that unites the marketing, sales, and general management teams of its clients in a unique and very powerful way. Clients are often times rich in data but very poor in shared conclusions, and this can result in disconnected implementation strategies and, some times, a perpetuation of the age-old sales vs. marketing disconnect. By providing common metrics that are analyzed and presented in a view relevant to each function in the client company, TargetRx can help to unify the energies of a client team and enable execution that is better aligned across the organization.

Many companies compete to report the past - TargetRx is committed to harnessing past attitudes and behaviors to better predict the future. The majority of the top 20 pharmaceutical companies have joined us as regular clients in this mission. We would like to prove to you the power of this information.