Press Coverage 2006
The Philadelphia Intelligencer
Right on TargetRx
John Wilen
November 1, 2006
Technology Times
Enterprise Awards 2006
October, 2006
ePharm5
Patented TargetRx System Determines Sales, Marketing Effectiveness
October 27, 2006
The Philadelphia Business Journal
Pharmaceutical Research Firm Awarded Patent for Technology
John George
October 13-19, 2006
PharmaVoice
PharmaVoice 100: Risk Takers - Mike Luby
August 1, 2006
Med Ad News
A Matter of Trust
Steve Niles
August 1, 2006
Pharmaceutical Executive
Fast Followers
Mike Luby
August 1, 2006
US Fed News
Pennsylvania Inventors Develop Marketing Strategy Effectiveness Analysis Method
July 24, 2006
Product Management Today
Measuring and Managing Sales Force Quality
Mike Luby
July 1, 2006
BioWorld Today
Biopharma Sabermetrics: Mining Minds of Doctors for Better Predicting Drug Market
Cynthia Robbins-Roth
June 19, 2006
Med Ad News
Poised for a Return
Nick D'Amore
June 1, 2006
Medical Marketing & Media
Viewpoint: Don't Pump Up the Volume
Mike Luby
June 1, 2006
NewsRx
TargetRx CEO Mike Luby Wins Philadelphia Business Journal's 40 Under 40 Award
May 5, 2006
The Chronicle of Healthcare Marketing
Detailing: Back to the Drawing Board
Suzi Martin-Cusimano
May 1, 2006
Med Ad News
No Way to Fill in the Blanks
Steve Niles
May 1, 2006
Med Ad News
Marketing Roundup: Survey links physician, sales force
Eric Ladley
May 1, 2006
Medical Marketing & Media
Abbott, J&J: Tops in Sales Force Quality
Stephen McGuire
May 1, 2006
Philadelphia Business Journal
40 Under 40 Winner's Profile: Mike Luby
April 7, 2006
Indianapolis Star
Lilly gets kudos for its sales prowess: Survey rates staff third in effectiveness of product pitches to general practitioners
Jeff Swiatek
April 7, 2006
Eastern Technology Council's Technology Times
Secrets of Success: Interview with Mike Luby
Bob Bannar
April 1, 2006
BusinessWeek
Rep of a (Drug) Salesman
March 27, 2006
ePharmaceuticals
TargetRx: Do your rep details translate to greater market share?
Alexandra Wilson
March 23, 2006
Star-Ledger
Industry Insider: Ranking the best sales reps
Ed Silverman
March 23, 2006
Boston Globe
Tysabri delayed as rivals gird
Jeffrey Krasner
March 23, 2006
Medical Marketing & Media
Research Revolution
Marc Iskowitz
February 1, 2006
Eastern Technology Council's Technology Times
New Standards for Product Launch Success in the Biopharma Industry
Mike Luby
February 1, 2006
BioExecutive International
Marketing and Development: Harnessing a Sibling Rivalry
Mike Luby
February 1, 2006
PharmaVoice
Bridging the Gap Between Sales and Marketing
Elisabeth Pena Villarroel
February 1, 2006
Med Ad News
Merck Finds Focus
Steve Niles
February 1, 2006
ePharmaceuticals
The Emerging Trend of ETC: Using Educational Campaigns to Reach Consumers and Physicians
Robin Robinson
January 1, 2006